Curriculum and Classes For The Organizational Digital Marketing Program

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This programs focuses on established businesses that have a larger marketing vision than putting together an on-line catalog and buying pay-per-click ads.

These courses are designed for business owners or marketing managers that need to build digital marketing expertise

Why Learn Digital Marketing

The program assumes that you have a service business or business to business enterprise that:

• Has a website,

• Engages in active email marketing,

• Publishes content, and

• Uses social media channels

as a way of generating traffic, leads, or revenues.

This track has five classes in the Core with two electives.

Option 1: Develop Expertise By Taking Classes

Track 2

Program of Learning

Module
Core Class  (1) Copywriting At Work: Creating Great Content For Different Channels 6
Core Class  (2) Running Effective Email Marketing Campaigns 6
Core Class  (3) Search Engine Optimization: How To Get Free Website Traffic 6
Core Class  (4) The Secrets of Conversion: Ads, Landing Pages and Videos 6
Core Class  (7) Creating and Implementing Your Master Plan 6
Elective Using Facebook Ads To Drive Traffic and Leads (Short Course) 1
Elective Video Push: Using Videos To Create Brand, Capture Leads and Generate Revenue 6
Elective Getting Work Through Linkedin 6
Elective What’s Free: How To Use Publicity to Access The Media 6
Prerequisite 12 Timeless Marketing Concepts You Must Know and Master 12

Option 2: Get on the Dual Track

This leaning approach allows for more customization of the content than in the class. But the real value is the application and the focus on skill building, not just the generation of expertise.

Option 3: Customized Training and Development

Just right for individuals and organizations that want a program that is right for them.

Contact us for more information

 

Leadership Skill Development