This programs focuses on established businesses that have a larger marketing vision than putting together an on-line catalog and buying pay-per-click ads.
These courses are designed for business owners or marketing managers that need to build digital marketing expertise
The program assumes that you have a service business or business to business enterprise that:
• Has a website,
• Engages in active email marketing,
• Publishes content, and
• Uses social media channels
as a way of generating traffic, leads, or revenues.
This track has five classes in the Core with two electives.
Option 1: Develop Expertise By Taking Classes
Program of Learning
|Core Class (1)||Copywriting At Work: Creating Great Content For Different Channels||6|
|Core Class (2)||Running Effective Email Marketing Campaigns||6|
|Core Class (3)||Search Engine Optimization: How To Get Free Website Traffic||6|
|Core Class (4)||The Secrets of Conversion: Ads, Landing Pages and Videos||6|
|Core Class (7)||Creating and Implementing Your Master Plan||6|
|Elective||Using Facebook Ads To Drive Traffic and Leads (Short Course)||1|
|Elective||Video Push: Using Videos To Create Brand, Capture Leads and Generate Revenue||6|
|Elective||Getting Work Through Linkedin||6|
|Elective||What’s Free: How To Use Publicity to Access The Media||6|
|Prerequisite||12 Timeless Marketing Concepts You Must Know and Master||12|
Option 2: Get on the Dual Track
This leaning approach allows for more customization of the content than in the class. But the real value is the application and the focus on skill building, not just the generation of expertise.
Option 3: Customized Training and Development
Just right for individuals and organizations that want a program that is right for them.
Contact us for more information